Dana Unveils Expanded Aftermarket Product Range and Innovative Digital Launches at Automechanika 2024
This week, Dana Incorporated (NYSE: DAN) is debuting additions to its growing range of aftermarket products and digital support under its Victor Reinz®, Glaser®, and Spicer® brands at Automechanika 2024 – the world’s leading trade fair for the light- and commercial-vehicle aftermarket.
Located in Hall 3.0, Stand G91, the Dana Aftermarket team will guide visitors through five stations spotlighting expertise in gaskets and sealing products, digital product verification, vehicle electrification, driveshafts and u-joints, and axles for extreme off-roading.
“Quality, velocity, and authenticity are driving vehicle performance in today’s rapidly evolving aftermarket, with customers demanding quick, responsive, and unmatched service,” said Bill Nunnery, Senior Director, Sales and Marketing, Global Aftermarket for Dana Incorporated. “We’re leaning into their highest expectations with a relentless drive for continuous innovation throughout our aftermarket portfolio.”
Dana Secure: Victoria Explains Safety Checks for Victor Reinz® Sealing Compounds and Gaskets
Dana Neu-Ulm takes a strong stand against product piracy and counterfeit products with the rollout of the new Dana Secure Label. The Dana Secure app can be used to check the authenticity of Victor Reinz® brand products in seconds. Simply scan the sticker or label with your smartphone, and the app will identify the product as a Dana original.
The Dana Secure label, consisting of a serialized QR code with an integrated security hologram, is either a sticker on the product itself (sealing compound program) or a label on the original packaging (e.g. for cylinder-head gaskets).
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